Specialised Master's
Health Management and Marketing
Health Management and Marketing
A training program in Health Management and Marketing designed to provide in-depth knowledge and essential skills for success in a professional project in the health sector.
Practical Information
2025-2026Programme content
The programme is structured around specialised modules covering every facet of the field.
Marketing (general and specific)
- Market research
- Product, Pricing, and Distribution Policy
- Marketing Strategy
- Moroccan and Global Pharmaceutical Market
- Launch of health products
Strategic & Hospital Management
- Human Resources Management
- Strategic Management of Healthcare Businesses
- Public and Private Hospital Management
- Hospital Information Systems Management
Health Systems and Policies
- Health System and Health Insurance in Morocco
- Comparative Analysis of Health Systems
- Pharmaceutical Policy
- Public Health
Evaluation of Health Products
- Preclinical Evaluation
- Clinical Trials
- Pharmacovigilance
- Quality Assurance
- Pharmacoeconomics
Applied professional thesis
Participants are required to produce an applied professional thesis on a project related to their company, sector and activity. This work is supervised by an ISCAE professor.
A research methodology seminar and six supervision sessions are provided. The defence takes place before a panel composed of professors and professionals.
Entry requirements
Selection process
Selection on file
Review of diplomas and professional background to verify the entry requirements.
Written test
Test covering management, accounting, finance, and quantitative methods.
Oral examination
Evaluation of synthesis and communication skills, and English language proficiency.
Assessment methods
Assessment methods
Validation of the coursework requires a minimum average of 12/20 per module. Obtaining a grade below 8/20 in a subject requires a resit in a second session.
Assessment is based on continuous assessment, the final examination, attendance and participation. The programme concludes with the defence of the professional thesis.
Target Professions
The programme prepares graduates to take on senior responsibilities in the following professions:
Programme structure
Teaching is delivered on campus. These arrangements may change depending on the health guidelines in force.
Professional thesis
Defence before a panel of professors and professionals.
Download the programme sheet
Health Management and Marketing Program Overview - ISCAE-Casablanca
Contact us
ISCAE - Casablanca
Km 9.5 route de Nouasseur, B.P 8 114 Casablanca - Oasis
[email protected]
[email protected]
