Specialised Master's
Marketing and Communication
Marketing and Communication
Launched in June 2010 and ranked among the Top 3 African master's programmes by EDUNIVERSAL, the Specialised Master's in Marketing and Communication is part of Groupe ISCAE's development goals to meet the needs of Moroccan companies for specialised managers. The programme combines 350 hours of courses, including 100 hours devoted to the professional thesis, a 45-hour business game (management simulation) and a 4-day residential seminar. A good level of English is required.
Practical information
2025–2026Programme content
The programme is built around specialised modules covering every facet of the field.
Marketing Strategy
- Fundamentals of Marketing and Communication
- Marketing Research
- Research Methodology
- Consumer Behaviour
- Product and Innovation
- Pricing Policy
- Distribution Management
- Strategic Management
- Business game: Management Simulation (45h)
Communication Strategy
- Developing the Communication Strategy
- Advertising Strategy
- Communication Techniques
- Media Expertise
- Digital Marketing
- Internal Communication
Thesis & Supervision
- 4-day residential seminar
- Professional thesis supervision (100h)
- Defence before a panel of professors and professionals
Applied professional thesis
The professional thesis is the true structuring core of the programme. It corresponds to an individual project directly linked to a challenge faced by the participant's employer.
100 hours are devoted to personalised supervision. The defence takes place before a panel composed of professors and professionals.
Assessment methods & Admission
Assessment methods
Coursework is validated through a minimum average of 12/20 per module. Obtaining a grade below 8/20 in a subject requires a resit in a second session.
Assessment is based on continuous evaluation, the final examination, attendance and participation. The programme concludes with the defence of the professional thesis.
Entry requirements
Target professions
The programme prepares graduates to take on senior responsibilities in the following professions:
Programme structure
Teaching is delivered on campus. These arrangements may change depending on the health guidelines in force.
Selection based on the application file
Review of diplomas and professional background.
Written test
A test to assess fundamental knowledge.
Interview with the Committee
Assessment of the candidate's abilities and motivation.
Professional thesis
Defence before a panel of professors and professionals.
Download the programme sheet
Marketing and Communication Sheet — ISCAE
Contact us
ISCAE — Rabat
Avenue Ennakhil, secteur 10. Hay Riad – 10100 Rabat
