Specialized Master's Degree
Marketing and Communication
Marketing and Communication
Launched in June 2010 and ranked among the Top 3 African master's degrees by EDUNIVERSAL, the Specialized Master's Degree in Marketing and Communication aligns with Groupe ISCAE's development objectives to meet the needs of Moroccan companies for specialized executives. The program combines 350 hours of coursework, including 100 hours dedicated to the professional thesis, a 45-hour business game (management simulation), and a 4-day residential seminar. A good level of English is required.
Practical Information
2025-2026Program Content
The program is structured around specialized modules covering all aspects of the field.
Marketing Strategy
- Fundamentals of Marketing and Communication
- Marketing Research
- Research Methodology
- Consumer Behavior
- Product and Innovation
- Pricing Strategy
- Distribution Management
- Strategic Management
- Business Game: Management Simulation (45 hours)
Communication Strategy
- Development of Communication Strategy
- Advertising Strategy
- Communication Techniques
- Media Expertise
- Digital Marketing
- Internal Communication
Thesis & Supervision
- 4-day residential seminar
- Professional thesis supervision (100 hours)
- Defense before a jury of professors and professionals
Applied professional thesis
The professional thesis is the true structuring core of the program. It corresponds to an individual project directly linked to a problem faced by the employer company.
100 hours are dedicated to personalized supervision. The defense takes place before a jury composed of professors and professionals.
Assessment Methods & Admission
Assessment Methods
Validation of coursework by a minimum average of 12/20 per module. Obtaining a grade below 8/20 in a subject requires a resit in the second session.
Assessment is based on continuous assessment, the final exam, attendance, and participation. The program concludes with the defense of the professional thesis.
Admission Requirements
Targeted Professions
The program prepares for senior management roles in the following professions:
Program Structure
Courses are delivered in person. These arrangements may evolve depending on the health guidelines in force.
Application review
Review of diplomas and professional background.
Written test
Assessment test of fundamental knowledge.
Interview with the Committee
Assessment of the candidate's aptitudes and motivation.
Professional Thesis
Defense before a jury of professors and professionals.
Download the program sheet
Marketing and Communication Sheet - ISCAE
Contact us
ISCAE - Rabat
Avenue Ennakhil, secteur 10. Hay Riad - 10100 Rabat
[email protected]
