Specialized Certificate
Marketing Management
Marketing Management
This certificate program addresses the latest trends in strategic and operational marketing. It provides the opportunity to rethink marketing practices and develop innovative strategies to create value for customers. Key areas of study include consumer behavior, new retail, branding, and digital communication.
Practical Information
2025–2026Marketing Management
Curriculum Content
9 courses covering all facets of the field.
Marketing Fundamentals
Consumer Behavior
Product & Innovation
Marketing Research & Studies
Pricing
Distribution Strategy
Communication Strategy
Marketing & E-Commerce
Customer Relationship Management
Faculty
Research professors from Groupe ISCAE and partner industry experts.
Methodology: A practical, experiential approach based on real-world scenarios and case studies.
Participant Profile
Executives, managers, directors, engineers, self-employed professionals, entrepreneurs, and corporate leaders.
Program Structure
20 days of training over a period of 5 to 6 months, scheduled 2 days every two weeks: Fridays from 3:00 PM to 10:00 PM and Saturdays from 9:00 AM to 4:00 PM.
Application Form
Downloadable from www.groupeiscae.ma
Application Review
Review of academic degrees and professional background.
Selection
Interview with the admissions committee.
Program Start
20 days · 5 to 6 months — Friday 3:00 PM–10:00 PM · Saturday 9:00 AM–4:00 PM
Information and Registration Form
Specialized Certificate Marketing Management — ISCAE Corporate
Contact Us
ISCAE-Casablanca
Km 9.5 route de Nouasseur, B.P 8 114 Casablanca – Oasis
