Specialised Master's
Entrepreneurship & Business Development
Entrepreneurship & Business Development
In a context marked by the acceleration of economic, technological and societal transformations, entrepreneurship is establishing itself as a key driver of value creation, innovation and sustainable development. The Specialised Master's in Entrepreneurship and Business Development (MEDA) at Groupe ISCAE is designed for future entrepreneurs, intrapreneurs and business developers who wish to design and launch innovative ventures, structure and grow existing activities, and steer growth in uncertain environments. Through an immersive, field-oriented approach firmly anchored in the Moroccan and African context, the MEDA enables participants to move from idea to action, and from action to the creation of lasting value.
Practical Information
2025–2026Programme Content
The programme is structured around specialised modules covering every facet of the field.
Entrepreneurial Foundations
- Entrepreneurship & entrepreneurial mindset
- Innovation & Design Thinking
- Research methodology & entrepreneurial project
- Entrepreneurial ecosystem & financing in Morocco
Project Design
- Market research & opportunity validation
- Business Model & Lean Startup (MVP)
- Business Plan & entrepreneurial storytelling
- Accounting & finance for entrepreneurs
Launch & Structuring
- Legal aspects, contracts & business law
- Taxation for entrepreneurs
- Structuring & organisation of the company
- Entrepreneurial project management
Business Development
- Strategic & digital marketing
- Sales & negotiation techniques
- Commercial development & partnerships
- Supply Chain & operations for entrepreneurs
Steering & Performance
- Dashboards & performance management
- ERP, AI & digital tools
Leadership & Human Dimension
- Entrepreneurial leadership & team management
- Personal performance, energy & resilience
Applied professional thesis
Participants are required to produce an applied professional thesis on a project related to their company, sector and activity. This work is supervised by an ISCAE professor.
A research methodology seminar and six supervision sessions are provided. The defence takes place before a panel composed of professors and professionals.
Assessment Methods & Admission
Assessment methods
Validation of the coursework requires a minimum average of 12/20 per module. Obtaining a grade below 8/20 in a subject entails compulsory resit in a second session.
Assessment is based on continuous assessment, the final examination, attendance and participation. The programme concludes with the defence of the professional thesis.
Entry Requirements
Target Professions
The programme prepares graduates to take on senior responsibilities in the following professions:
How the Programme Runs
Teaching is delivered on campus. These arrangements may change depending on the health guidelines in force.
Selection on file
Review of diplomas and professional background to verify the entry requirements.
Written test
Test designed to assess the fundamental knowledge in the field.
Interview with the Committee
Admission interview intended to assess the candidate's aptitudes and motivation.
Professional thesis
Defence before a panel of professors and professionals.
Download the programme brochure
Entrepreneurship & Business Development brochure — ISCAE Casablanca
Contact Us
ISCAE — Casablanca
Km 9.5 route de Nouasseur, B.P 8 114 Casablanca – Oasis
