Specialised Master's
Healthcare Management and Marketing
Healthcare Management and Marketing
A training programme in Healthcare Management and Marketing providing the in-depth knowledge and essential skills needed to succeed in a professional project within the healthcare fields.
Practical information
2025–2026Programme content
The programme is organised around specialised modules covering every facet of the field.
Marketing (general and specialised)
- Market research
- Product, pricing and distribution policy
- Marketing strategy
- Moroccan and global pharmaceutical market
- Launching healthcare products
Strategic & hospital management
- Human resources management
- Strategic management of healthcare companies
- Public and private hospital management
- Management of hospital information systems
Healthcare systems and policies
- Healthcare system and Health Insurance in Morocco
- Comparative analysis of healthcare systems
- Pharmaceutical policy
- Public health
Assessment of healthcare products
- Preclinical assessment
- Clinical trials
- Pharmacovigilance
- Quality assurance
- Pharmacoeconomics
Applied professional thesis
Participants must complete an applied professional thesis on a project related to their company, sector and activity. This work is supervised by an ISCAE professor.
A research methodology seminar and six supervision sessions are provided. The defence takes place before a panel made up of professors and professionals.
Assessment methods & Admission
Assessment methods
Coursework is validated with a minimum average of 12/20 per module. A grade below 8/20 in a given subject requires a resit in the second session.
Assessment is based on continuous assessment, the final examination, attendance and participation. The programme concludes with the defence of the professional thesis.
Entry requirements
Target careers
The programme prepares graduates to take on senior responsibilities in the following roles:
Programme structure
Classes are delivered in person. These arrangements may change in line with the health guidelines in force.
Selection based on application file
Review of qualifications and professional background to verify the entry requirements.
Written test
Test designed to assess fundamental knowledge in the field.
Interview with the Committee
Admission interview intended to assess the candidate's aptitudes and motivation.
Professional thesis
Defence before a panel of professors and professionals.
Download the programme fact sheet
Healthcare Management and Marketing fact sheet — ISCAE Casablanca
Contact us
ISCAE — Casablanca
Km 9.5 route de Nouasseur, B.P 8 114 Casablanca – Oasis
