Specialized Certificate
Digital Marketing
Digital Marketing
The Digital Marketing certificate program is designed to enhance your knowledge and expertise in developing, implementing, and monitoring your organization's digital strategy. Practical training is incorporated throughout the program in the form of workshops.
Practical Information
2025–2026Digital Marketing
Program Content
10 courses covering all aspects of the field.
Introduction to digital marketing
Online consumer behavior
Digital transformation
Digital marketing plan
SEM (Search Engine Marketing) and media strategy
Traffic and lead acquisition channels
Social media and mobile marketing
Brand content and influencer marketing
E-CRM and digital customer relationship management
Digital performance management: indicators and dashboards
Faculty
Research faculty from Groupe ISCAE and partner industry experts.
Methodology: A practical, experiential approach based on real-world scenarios and case studies.
Participant Profile
Executives, managers, directors, engineers, independent professionals, business owners, and leaders.
Program Structure
20 training days over a 5 to 6-month period, scheduled every two weeks: Fridays from 15:00 to 22:00 and Saturdays from 9:00 to 16:00.
Application Form
Downloadable on www.groupeiscae.ma
Application Review
Evaluation of degrees and professional experience.
Selection
Interview with the admissions committee.
Training
20 days · 5 to 6 months — Friday 15:00–22:00 · Saturday 9:00–16:00
Information and Registration Package
Specialized Certificate in Digital Marketing — ISCAE Corporate
Contact Us
ISCAE-Casablanca
Km 9.5 Route de Nouasseur, P.O. Box 8, 114 Casablanca – Oasis
