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GROUPE ISCAE

Digital
Digital transformation

A reinvented website in the service of excellence

Groupe ISCAE — Morocco's public benchmark in Management education — announces the overhaul of its institutional website www.groupeiscae.ma, a major digital transformation serving its students, partners, alumni and the wider public.

June 2026
Casablanca, Morocco
Groupe ISCAE & Yandev IT Solutions

Groupe ISCAE — Morocco's public benchmark in Management education, ranked No. 1 in the Top School in Morocco 2026 ranking and dually accredited AMBA & BGA — announces the overhaul of its institutional website www.groupeiscae.ma. This major digital transformation is part of the institution's strategic vision, resolutely geared towards pedagogical innovation and the modernisation of its communication tools — digitalisation in the service of its students, national and international partners, alumni and the wider public.

Strategic redesign

Smooth and consistent navigation

One of the major advances of this overhaul is the redesign of all the site's content. Each section, each programme and each resource is now interconnected through a smart link architecture:

01
Optimised internal linking

Between the Programmes, Departments & Research, Alumni, Business & Careers, International and Student Life pages, across both Groupe ISCAE campuses.

02
Rethought user journey

To guide each profile intuitively — applicant, student, participant, faculty researcher, company, alumnus — towards the relevant information.

03
Strengthened organic search

A significant improvement in organic search (SEO) thanks to a semantic structure and high-quality contextual links.

Technological innovation

The integration of artificial intelligence

Designed by Yandev IT Solutions, the new version of the site natively integrates artificial-intelligence features at the heart of the user experience.

AI at the heart of the experience
Native intelligent features
A smart search engine able to understand natural-language queries and to deliver contextual, personalised results
Automatic recommendation of courses and programmes based on the visitor's profile and stated interests
Predictive analysis of the most-viewed content to dynamically adapt the prominence of key information
Virtual assistant

Tamayouz: Groupe ISCAE's interactive chatbot

TAMAYOUZ, Groupe ISCAE's interactive chatbot, is the centrepiece of this overhaul. Permanently available on every page of the site, it allows any visitor to obtain an immediate answer to their questions:

Available on every page of the site
An immediate answer to every question
Information on programmes, entrance examinations, enrolment dates and admission requirements
Direction towards the right contacts (administration, registrar's office, corporate relations, international office, etc.)
Handling of common requests: brochure downloads, application forms, newsletter and more
Smart escalation to a human advisor for complex or specific requests

Powered by a latest-generation conversational AI model, the chatbot continuously learns from interactions to improve the relevance and accuracy of its answers.

Openness & inclusion

A multilingual site: Arabic, Amazigh, French and English

True to the values of openness and inclusion that underpin its identity, Groupe ISCAE has designed its new website as a space accessible to all, rooted in the linguistic diversity of the Kingdom of Morocco and turned towards the world.

Available from now in French, the site will shortly be accessible in the official languages: Arabic and Amazigh. Finally, an English version will meet the expectations of international partners, foreign students and the global academic community.

This multilingual approach reflects Groupe ISCAE's determination to address all of its communities — national and international — in their own language, and to affirm its position as a benchmark institution, open to Morocco, to Africa and to the world.

French Arabic Amazigh English
School & business

Jobzyn – Groupe ISCAE: the bridge between school and business

The new site also integrates Jobzyn's Digital Career Center, a recruitment platform directly accessible from the student area. In just a few clicks, the Group's students and graduates can browse internship and job offers, upload their CV and get in touch with companies. No need to look elsewhere: opportunities come to you, right where you already are. It is a direct, concrete and living link between education and the professional world.

This overhaul is not simply a technological update. It is an ambition that is part of Groupe ISCAE's digital transformation. The Group wants to be as accessible, as innovative and as connected as the most prestigious management institutions in Africa, in the Arab world and worldwide. Our website is now a smart gateway to Moroccan managerial excellence.

Pr. Tarik EL MALKI
Director General — Groupe ISCAE
The players

About

Public institution

Groupe ISCAE

Founded in 1971, Groupe ISCAE is a public higher-education institution under the supervision of the Ministry of Industry and Trade. Over its 55 years of existence, this jewel of management education in Morocco has strengthened its experience and its leadership position. It is today ranked first in Morocco by Campus Mag magazine on the basis of a survey by the DIORH consultancy. In 2025, Groupe ISCAE also reached a new milestone in international recognition, obtaining for the third consecutive time the prestigious AMBA accreditation (Association of MBAs), while joining, for the first time, the select circle of BGA-labelled programmes (Business Graduates Association).

To serve the sustainable economic and social development of Morocco and the region, it trains agents of change and cultivates an entrepreneurial mindset, through academic management programmes, continuing education and the dissemination of intellectual contributions to businesses and academic communities.

www.groupeiscae.ma

IT & Artificial Intelligence Solutions

Yandev IT Solutions

Yandev IT Solutions is a Moroccan company specialising in the design and integration of IT and Artificial Intelligence solutions. Made up of young, highly qualified engineers with extensive experience in IT, software development, data and AI, it positions itself as a benchmark player in digital transformation in Morocco.

Yandev IT Solutions works with public and private institutions and organisations across the Kingdom, deploying advanced, tailor-made, high-value-added technological solutions.

Press contact
Communications Department — Groupe ISCAE
Km 9.5, Route de Nouasseur — Casablanca
06 11 85 79 61  ·  www.groupeiscae.ma
groupeiscae.ma
Bonjour ! Je suis Tamayouz, votre assistant officiel ISCAE.
Cliquez pour me parler !