Specialised Master's
Entrepreneurship & Business Development
Entrepreneurship & Business Development
In a context marked by the acceleration of economic, technological, and societal transformations, entrepreneurship stands out as a key driver of value creation, innovation, and sustainable development. The Specialised Master's in Entrepreneurship and Business Development (MEDA) at Groupe ISCAE is designed for future entrepreneurs, intrapreneurs, and business developers who wish to design and launch innovative projects, structure and develop existing activities, and manage growth in uncertain environments. Through an immersive, field-oriented approach strongly rooted in the Moroccan and African context, the MEDA program enables participants to move from idea to action, and from action to sustainable value creation.
Practical Information
2025-2026Programme content
The programme is structured around specialised modules covering every facet of the field.
Entrepreneurial Foundations
- Entrepreneurship & Entrepreneurial Mindset
- Innovation & Design Thinking
- Research Methodology & Entrepreneurial Project
- Entrepreneurial Ecosystem & Funding in Morocco
Project Design
- Market Research & Opportunity Validation
- Business Model & Lean Startup (MVP)
- Business Plan & Entrepreneurial Storytelling
- Accounting & Finance for Entrepreneurs
Launch & Structuring
- Legal Aspects, Contracts & Business Law
- Entrepreneurial Taxation
- Structuring & Company Organization
- Entrepreneurial Project Management
Business Development
- Strategic & Digital Marketing
- Sales Techniques & Negotiation
- Commercial Development & Partnerships
- Supply Chain & Operations for Entrepreneurs
Management & Performance
- Dashboards & Performance Management
- ERP, AI & Digital Tools
Leadership & Human Dimension
- Entrepreneurial Leadership & Team Management
- Personal Performance, Energy & Resilience
Applied professional thesis
Participants are required to produce an applied professional thesis on a project related to their company, sector and activity. This work is supervised by an ISCAE professor.
A research methodology seminar and six supervision sessions are provided. The defence takes place before a panel composed of professors and professionals.
Assessment Methods & Admission
Assessment methods
Validation of the coursework requires a minimum average of 12/20 per module. Obtaining a grade below 8/20 in a subject requires a resit in a second session.
Assessment is based on continuous assessment, the final examination, attendance and participation. The programme concludes with the defence of the professional thesis.
Entry requirements
Selection process
Selection on file
Review of diplomas and professional background to verify the entry requirements.
Written test
Test covering management, accounting, finance, and quantitative methods.
Oral examination
Assessment of synthesis, communication skills, and English language proficiency.
Target Professions
The programme prepares graduates to take on senior responsibilities in the following professions:
Programme structure
Teaching is delivered on campus. These arrangements may change depending on the health guidelines in force.
Professional thesis
Defence before a panel of professors and professionals.
Download the programme sheet
Program Sheet - Entrepreneurship & Business Development - ISCAE-Casablanca
Contact us
ISCAE - Casablanca
Km 9.5 route de Nouasseur, B.P 8 114 Casablanca - Oasis
[email protected]
[email protected]
